Clarence Avant

Clarence Alexander Avant (February 25, 1931 – August 13, 2023) was a prominent American music executive and film producer. Originating from Climax, North Carolina, Avant began his professional journey in the 1950s, managing Teddy P's Lounge in Newark, New Jersey. Under the guidance of Joe Glaser, a notable music manager of the era, Avant managed a diverse portfolio of artists, ranging from R&B talents like Little Willie John to jazz figures such as Jimmy Smith. In the 1960s, he founded Avant Garde Enterprises, marking a significant step in his contributions to the music sector.

Clarence Avant
Background information
Birth nameClarence Alexander Avant
Born(1931-02-25)February 25, 1931
Climax, North Carolina, U.S.
DiedAugust 13, 2023(2023-08-13) (aged 92)
Los Angeles, California, U.S.
Genres
  • R&B
  • soul
  • pop
Occupation(s)
  • Music executive
  • businessman
  • film producer
LabelsVenture Records Inc.
Sussex Records
Tabu Records
Motown Records
Spouse(s)
Jacqueline Alberta Gray
(m. 1967; died 2021)

Avant was instrumental in the formation and oversight of several record labels, including Venture Records Inc. and Sussex Records. Additionally, he expanded his professional reach into broadcasting by acquiring KTYM-FM, distinguished as the first African-American owned FM radio station in metropolitan Los Angeles. Avant's business acumen was further demonstrated when he played a role in the sale of Stax Records to Gulf+Western.

Widely recognized as "The Black Godfather", Avant's career was characterized by his advocacy for equitable treatment and compensation for African American artists in the entertainment industry. His efforts were acknowledged with his 2021 induction into the Rock and Roll Hall of Fame.

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