Choice (Australian consumer organisation)

Most commonly known as CHOICE (all capitals), the Australian Consumers' Association is an Australian not for profit consumer advocacy organisation. It is an independent membership based organisation founded in 1959 that researches and campaigns on behalf of Australian consumers. It is similar to the Consumers Union in the United States and Which? in the United Kingdom, who are considered sister organisations. It is the largest consumer organisation in Australia.

CHOICE - Australian Consumers' Association
FormerlyAustralasian Consumers' Association
Company typeNon-profit consumer organisation
Founded1959
Founders
  • Ruby Hutchison
  • Roland Thorp
HeadquartersMarrickville, New South Wales
Key people
  • Alan Kirkland (CEO)
Websitewww.choice.com.au
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