Guylian

Guylian (/ˈɡliən/, French: [ɡiljɑ̃]) is a Belgian chocolate brand and manufacturer best known for its seashell shaped pralines. The company was founded in 1958 in Sint-Niklaas, Belgium by Guy Foubert and is now owned by the South Korean company Lotte Confectionery.

Guylian
Company typeSubsidiary
IndustryConfectionery production
FoundedSint-Niklaas, Belgium
1958 (1958)
FounderGuy Foubert
Headquarters
Sint-Niklaas
,
Key people
Mieke Callebaut (CEO)
ProductsChocolates
Number of employees
250
ParentLotte Confectionery
Websiteguylian.com

Foubert and his wife formulated the original chocolate recipe and "Guylian" was formed as a portmanteau from the first names of Guy and Liliane Foubert. While Guylian specialise in roasted hazelnut pralines they produce a wide variety of products including chocolate covered fruit pieces and chocolate truffles.

The company headquarters remain in Sint-Niklaas along with their production plant but now Guylian exports internationally to approximately 120 countries. In 2003, the first Guylian Belgian Chocolate café was opened in Antwerp, Belgium; there are now 9 franchises in different locations around the world.

Guylian donates to and works with Project Seahorse to help with marine wildlife conservation and raise awareness for the charity. They have also worked with the Cocoa Horizons Foundations on Project Cocoa to sustainably source cocoa and have aimed to reduce any negative environmental impacts from their production. For this work, they have received Corporate Responsibility Awards along with multiple other awards for innovation and their chocolates.

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