Cheer cheese
Cheer (stylised as CHEER), formerly Coon, is the Australian trademark of a cheddar cheese (known as "tasty" in Australia) produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Saputo Inc.
| Type | Cheese |
|---|---|
| Inception | 1931 as Red Coon; from 1959 as Coon; from 2021 as Cheer |
| Manufacturer | Warrnambool Cheese and Butter, Allansford, Victoria, Australia |
| Website | cheercheese |
| Notes Parent company is Saputo Inc. | |
The Kraft Walker Cheese Co. (a partnership between Fred Walker and James L. Kraft) launched a cheese known as "Red Coon" around 1931. In October 1949, Kraft Foods Inc. registered the trademark "COON" for cheese with the US Patent Office, claiming use since 1910.
The Australian company marketing the Coon brand originally stated on their website (2012) that the name derived from the American cheesemaker Edward Coon of Philadelphia, who patented a method in the US in 1926 for fast maturation of cheese via high temperature and humidity;
In July 2021 Saputo Inc. was rebranded as "Cheer" cheese.