Champion (sportswear)
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989. Champion is Hanes' second-largest brand.
Champion store in Beijing, China, 2022 | |
| Formerly | Knickerbocker Knitting Co. (1919–1930s) Champion Knitting Mills Inc. (1930s–present) |
|---|---|
| Company type | Private (1919–89) Subsidiary (1989–present) |
| Industry | Textile, footwear |
| Founded | 1919 |
| Founder | Feinbloom Brothers |
| Fate | Acquired by the Sara Lee Corporation in 1989, then other owners |
| Headquarters | Winston-Salem, NC , U.S. |
Number of locations | 38 stores (2021) |
Area served | |
| Products | Clothing, footwear |
| Parent | Hanesbrands |
| Website | champion.com |
Products manufactured and commercialised by Champion include casual wear clothing (t-shirts, hoodies, sweatpants, leggings, shorts, jackets, undergarment), footwear (sandals, sneakers, socks), and accessories (bags, hats, collectibles).
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