Century Initiative
The Century Initiative (originally the Laurier Project Foundation) is a Canadian lobby group and charity that aims to increase Canada's population to 100 million by 2100. This includes increasing the population of megaregions, which are interlocking areas with more than one city centre and a typical population of 5 million or more (e.g., the Greater Toronto Area, Greater Vancouver, and the National Capital Region).
| Formation | 2009 |
|---|---|
| Founder | Dominic Barton and Mark Wiseman |
| Type | Lobby group |
VAT ID no. | BN 843519638 RR0001 |
| Legal status | Foundation |
| Focus | Population growth, immigration |
| Headquarters | 2 St Clair Avenue East, Suite 300, Toronto, ON M4T 2T5 |
Area served | Canada |
Key people |
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| Website | centuryinitiative |
Formerly called | Laurier Project Foundation (2009-2011) |
The Century Initiative was co-founded by Mark Wiseman and Dominic Barton, who also led the Advisory Council on Economic Growth under three-term Prime Minister Justin Trudeau. The Initiative was supported by former Conservative Prime Minister Brian Mulroney before his death, and by influential Liberal Party advisors including advisors to former Minister of Finance Bill Morneau. The Century Initiative has been listed on Canada's lobbyist registry since 2021 and has organized meetings with the immigration minister's office, the minister's parliamentary secretary, and Conservative and NDP members of parliament.