Casas Bahia
Casas Bahia (English: Bahia Houses) is a Brazilian retail chain specializing in furniture and home appliances. Currently, it is one of the largest retail chain in Brazil, the other being Magazine Luiza and Americanas. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein, who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. Since June 2019, the Klein family own a controlling stake in Via Varejo, which owns the store.
| Company type | Subsidiary |
|---|---|
Traded as | VVAR3 |
| Industry | Retail |
| Genre | Department stores |
| Founded | 1952 |
| Founder | Samuel Klein |
| Headquarters | São Caetano do Sul , |
Number of locations | 857 |
Area served | Brazil |
Key people | Michael Klein, (CEO) |
| Products | Clothing, footwear, bedding, furniture, jewellery, beauty products, electronics, toys, tools, sports equipment, appliances, housewares |
| Revenue | R$ 17.228 billion (2015) |
Number of employees | 57,500 (2014) |
| Parent | Via Varejo |
| Website | www.casasbahia.com.br |
The company's mascot is "Bahianinho" (Little Bahian), a toothy little boy wearing a cangaceiro hat, which has been present since 1979. In 2020, the character was redesigned as a modern dark-skinned teenager wearing a baseball cap inscribed with the initial letters "CB," but this redesign received a mixed to negative reception from the public.