Cartier Building

The Cartier Building, also 653 Fifth Avenue, is a commercial building on the southeast corner of 52nd Street and Fifth Avenue in the Midtown Manhattan neighborhood of New York City. The building serves as the flagship store of Cartier in New York City. It consists of two conjoined residences completed in 1905: the Morton F. Plant residence at 651–653 Fifth Avenue, designed by Robert W. Gibson, and the Edward Holbrook residence at 4 East 52nd Street, designed by C. P. H. Gilbert.

Cartier Building
General information
Architectural styleNeoclassical
Location651–653 Fifth Avenue and 4 East 52nd Street
Manhattan, New York
Coordinates40°45′34″N 73°58′34″W
Opened1905
Renovated2000–2001
2014–2016
ClientMorton Freeman Plant and Edward Holbrook
Technical details
Floor count5
Design and construction
Architect(s)Robert W. Gibson (651 Fifth Avenue)
Charles P. H. Gilbert (4 East 52nd Street)
Renovating team
Architect(s)Jean-Michel Wilmotte, Timothy P. Greer, David Schwartz (2000–2001)
Thierry W. Despont, Beyer Blinder Belle (2014–2016)
U.S. National Register of Historic Places
DesignatedSeptember 8, 1983
Reference no.83001733
Designated entityHouses at 647, 651–53 Fifth Avenue and 4 East 52nd Street
New York State Register of Historic Places
DesignatedAugust 8, 1983
Reference no.06101.000406
New York City Landmark
DesignatedJuly 14, 1970
Reference no.0271
Designated entityCartier (651 Fifth Avenue, 4 East 52nd Street)

The Plant House was designed in the Neo-Renaissance style and has facades on both 52nd Street and Fifth Avenue. The 52nd Street facade of the house contains an ornate pavilion, and both facades have an attic hidden inside a frieze. The Edward Holbrook House was also designed in a neoclassical style but has a mansard roof. Both houses are five stories tall and are connected internally. The Cartier store takes up all of the stories inside the building.

The southeast corner of Fifth Avenue and 52nd Street was planned as a hotel in the early 1900s after the Roman Catholic Asylum vacated the site. After the Vanderbilts blocked the development of the hotel, the northern portion became the Morton F. Plant House, while the southern portion of the site was developed as the Marble Twins at 645 and 647 Fifth Avenue. In the late 1910s, Plant sold his house to Cartier. The Holbrook House was occupied by a variety of tenants until 1927, after which it was purchased by 653 Fifth Avenue's owners and used by various organizations and firms. The New York City Landmarks Preservation Commission designated the Cartier Building as a city landmark in 1970, and it was added to the National Register of Historic Places in 1983 along with 647 Fifth Avenue.

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