Caroline Scheufele
Caroline Scheufele (born 14 December 1961) is a German-born Swiss business woman. She is the artistic director and co-president of Chopard, the Swiss-based luxury watches and jewellery manufacturer. She is the daughter of Karl and Karin Scheufele, German entrepreneurs who purchased the company in 1963. During the 1980s, Scheufele expanded the business into the jewelry sector.
Caroline Scheufele | |
|---|---|
| Born | 14 December 1961 Pforzheim, Germany |
| Alma mater | International School of Geneva (Ecolint) |
| Occupation | Co-President of Chopard |
| Relatives | Karl-Friedrich Scheufele |
In 1998, Scheufele redesigned the Palme d'Or for the Cannes Film Festival, and made Chopard an official event partner. Under her direction, the brand became one of the first to grow the market in sustainable luxury goods and ethical gold.
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