C2C: Country to Country
C2C: Country to Country is a country music festival that has been held in Europe every year since 2013. It was first held in London on 16–17 March 2013. The festival was the first multi-day country music event in the United Kingdom, since the demise of the popular International Festival of Country Music, which was held at Wembley Arena and hosted by Mervyn Conn. The event was jointly developed by the O2 Arena and SJM Concerts, collaborating with the Country Music Association. In 2019 it had a capacity of 25,000.
| C2C: Country to Country | |
|---|---|
| Genre | Country (Rock, Pop), Americana |
| Dates | 16–17 March 2013 14–16 March 2014 7–8 March 2015 11–13 March 2016 10–12 March 2017 9–11 March 2018 8–10 March 2019 11–13 March 2022 10–12 March 2023 8–10 March 2024 14–16 March 2025 |
| Location(s) | London Dublin Glasgow Oslo Stockholm Amsterdam Berlin Sydney Brisbane Rotterdam Belfast |
| Years active | 2013–2019, 2022-present |
| Capacity | 25,000 |
| Website | c2c-countrytocountry |
In 2013, it was announced that the festival would come to the 3Arena in Dublin on 14–15 March 2014.
The festival expanded even more into Europe, adding additional dates in Sweden and Norway in 2015, and the Netherlands, Germany and Australia in 2019.
As of the 2015 festival, pop-up radio station BBC Radio 2 Country was set up and runs over 4 days, including a live broadcast of the main stage performances.
Since 2016, the festival has run over three nights.
In 2018, Milly Olykan received the Jo Walker-Meador International Award from the Country Music Association for her role in helping AEG concerts develop C2C. The award recognizes outstanding achievement by an individual in advocating and supporting country music's marketing development in territories outside the United States.