Buzzer (internet)

Buzzer (Indonesian: buzzer, pendengung) is an Indonesian term used to refer to a person who works to "buzz" certain message or perspective in regards to a certain issue, opinion, or brand, in order to make the opinion as natural as possible. Buzzer attempts to influence public opinion to align with their cause. Scholars have differing opinion in how one should be regarded as buzzers in terms of their use of accounts: some argue buzzers exclusively refer to sockpuppet operators; while others argue that buzzers may use influencer accounts, if not both. Scholars also differ in terms of compensation: some argue that buzzers refer only to those paid by money; while others argue that buzzers can have non-monetary compensation such as position, social relations, patronage, as well as conviction and commitment to the cause.

Buzzers who are involved in the propagation of perspective related to elections, political party, as well as contentious government and corporate policies are often referred to as political buzzer (Indonesian: buzzer politik).