Bullseye (mascot)

Bullseye is a Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns, often portrayed as a male.

There are three dogs who play Bullseye taking turns during different promotional campaigns. Each Bullseye has a pure white coat, and has Target Corporation's bullseye logo painted around their right eye, which is the origin of the mascot's name. The makeup used on Bullseye is all-natural and non-toxic. Target also offers the dog as a stuffed toy for special events or employee recognition.