Buick Riviera
The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.
| Buick Riviera | |
|---|---|
1963 Buick Riviera | |
| Overview | |
| Manufacturer | Buick (General Motors) |
| Model years | 1963–1993 1995–1999 |
| Body and chassis | |
| Class | Personal luxury car |
| Chronology | |
| Predecessor | Buick Super |
As General Motors' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. It was a ground-up design on a new GM E platform debuting for the 1963 model year and was also Buick's first unique Riviera model.
Unlike its subsequent GM E platform stablemates, the Oldsmobile Toronado and Cadillac Eldorado, the Riviera was initially a front engine/rear-wheel drive platform, switching to front-wheel drive starting with the 1979 model year.
While the early models stayed close to their original form, eight subsequent generations varied substantially in size and styling. A total of 1,127,261 Rivieras were produced.
The Riviera name was resurrected for two concept cars that were displayed at auto shows in 2007 and in 2013.