Brown Derby (liquor company)

The Brown Derby is a chain of liquor stores located in and around Springfield, Missouri. The first Brown Derby was opened in Springfield in 1937 by John A. Morris. The Brown Derby is famous for being the first retail location for fishing lures and other fishing accessories sold by John L. Morris, the son of the Brown Derby's founder, and the future proprietor of the Springfield-based Bass Pro Shops. John L. Morris began selling fishing and other outdoor products from an 8×8 ft (2.4×2.4 m) section of his father's store and eventually incorporated Bass Pro Shops in 1972.