Bread Financial

Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

Bread Financial Holdings, Inc.
FormerlyAlliance Data Systems Corporation (1996–2022)
Company typePublic
Traded as
  • NYSE: BFH
  • S&P 600 component
Industryfinancial services
FoundedApril 22, 1983 (1983-04-22)
Headquarters
Columbus, Ohio
,
U.S.
Area served
  • United States
Key people
Ralph Andretta (president & CEO)
ProductsCredit cards
Revenue US$4.521 billion (2020)
US$888.4 million (2020)
Net income
 US$213.7 million (2020)
Total assets US$22.547 billion (2020)
Total equity US$1.521 billion (2020)
Number of employees
~8,000 worldwide (2023)
Subsidiaries
  • Comenity Bank
  • Comenity Capital Bank
Websitebreadfinancial.com
Footnotes / references
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