Boulevard City

The Boulevard City (BLVD CITY) (Arabic: بوليفارد سيتي, romanized: Būlīfārd Sītī), formerly Boulevard Riyadh City and simply known as The Boulevard, is a 220-acre (89 ha) mixed-use development at the Prince Turki al-Awwal Road in the Hittin neighborhood of Riyadh, Saudi Arabia, containing high-end retail and entertainment outlets. Opened in 2019, it operates primarily during the annual Riyadh Season entertainment festival. It has lent its name to the adjacent Boulevard World complex, which was inaugurated in 2022.

For the complex with a similar name neighboring it, see Boulevard World.
Boulevard City
بوليفارد سيتي
Arabic: جادّة مدينة الرياض
The Square sub-zone in Boulevard City, inspired by Times Square in Manhattan, New York
LocationPrince Turki Ibn Abdulaziz Al Awwal Road, Hittin, Riyadh 13513, Saudi Arabia
Coordinates24°45′1″N 46°36′48″E
Opened17 October 2019 (17 October 2019)
Operated byGeneral Entertainment Authority
National Events Center
Operating seasonRiyadh Season
Area900,000 square metres (220 acres)
Websitehttps://riyadhseason.com/en-US/zone/boulevard-city
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