Bodyarmor SuperDrink
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink brand owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
| Industry | Beverage manufacturing |
|---|---|
| Founded | 2011 |
| Founders | Lance Collins and Mike Repole |
| Headquarters | Queens, New York City , U.S. |
Key people | Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson |
| Parent | The Coca-Cola Company |
| Website | Official website |
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.
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