Bobby Digital (Jamaican producer)

Bobby Dixon (March 11, 1961 – May 22, 2020), known as Bobby Digital, was a Jamaican reggae and dancehall producer. He was given his nickname "Bobby Digital" because King Jammy, with whom he worked in the mid-1980s, had begun experimenting with digital rhythms at around the same time. He owned the Digital B label, and among the artists with hits on the label are Shabba Ranks and Sizzla. He has influenced reggae artists such as Admiral Tibet.