Bob Moore (executive)

Robert Gene Moore (February 15, 1929 – February 10, 2024) was an American food executive and philanthropist. He and his wife Charlee founded Bob's Red Mill, a brand of whole-grain foods and baking products, in 1978. Known for his white beard, red vest, bolo tie, and flat cap, an illustration of Moore's face is found on all of the company's products, alongside the salutation "To Your Good Health".

Born in Portland, Oregon, and raised in San Bernardino, California, he had a number of jobs throughout his life, including serving in the United States Army, owning a pair of gas stations, and working at J.C. Penney. He discovered his passion for whole-grain milling in the mid-1960s, when he started up Moore's Flour Mill in Redding, California, in 1974. After briefly retiring to learn to read the Bible in its original languages, Charlee and Bob ended up opening up another flour mill in Milwaukie, Oregon, that became Bob's Red Mill. The company grew to $100 million in revenue by 2010, at which point he transitioned the company to an employee stock ownership plan. He retired as CEO in 2018, remaining a board member until his death at age 94.