Bob Born

Ira Brahm "Bob" Born (September 29, 1924 – January 29, 2023) was an American businessperson and inventor in the confectionery industry. For more than thirty years, he was president of Just Born Quality Confections, a family-owned candy manufacturer founded by his father Sam Born. Bob became known as the "Father of Peeps" for automating the production of an Easter marshmallow treat.

Bob Born
Born(1924-09-29)September 29, 1924
Brooklyn, New York, U.S.
DiedJanuary 29, 2023(2023-01-29) (aged 98)
Occupation(s)Businessman, investor
Known forPeeps
Spouse(s)Maxine Appell
Elaine Selwyn
Patricia Guggenheim
RelativesSam Born (father)
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