Bluegreen Corporation
Bluegreen Corporation is an American private vacation ownership brand that is currently a wholly owned subsidiary of Hilton Grand Vacations. The company provides vacations at 50 owned or managed resorts on a time-share basis, with alternative resort and cruise options available through upselling and third-party exchanges. Bluegreen makes its services available to other resort operators on a fee-for-service basis.
| Company type | Subsidiary |
|---|---|
Traded as | NYSE: BXG Russell 2000 Component |
| Industry | Real estate |
| Founded | 1966 (as Patten Realty Corporation) |
| Headquarters | 4960 Conference Way N #100, Boca Raton, Florida, United States |
Number of locations | 50 resorts (Many slated to be rebranded to Hilton brands) |
Area served | United States, Caribbean |
Key people | Alan Levan (CEO) Raymond S. Lopez (CFO) Ahmad M. Wardak (CMO) |
| Products | Real estate-based vacation ownership plans |
Number of employees | 4,500+ (2013) |
| Parent | Hilton Grand Vacations |
| Website | Bluegreen Vacations |
Originally a land-sale company founded as Patten Realty Corporation in 1966, Bluegreen also developed land into residential and golf course communities until 2012. The company currently has three primary divisions: Bluegreen Resorts oversees the time-share program, Bluegreen Vacations manages the Bluegreen Vacation Club point system, and Outdoor Traveler markets Bluegreen programs at Bass Pro stores.
Beyond Bass Pro, Bluegreen also has ongoing partnerships with companies such as Choice Hotels International. In 2012 Bluegreen's profits came to $458 million and total assets equaled to $1.08 billion. Bluegreen's philanthropic efforts include support of organizations such as the American Red Cross and JDRF.