Bluefin Labs

Bluefin Labs was a Cambridge, MA-based social TV analytics company that used publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.

Bluefin's technology platform, grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, semantically interpreted people's social media comments and automatically linked them with the TV shows and ads they were watching. Bluefin's flagship product offering, Bluefin Signals, was a tool for accessing, interpreting, and analyzing this social TV data.