Blippar
Blippar, which was one of the UK's first tech unicorns, specialises in augmented reality (AR) content creation and publishing to smartphones and the web.
| Industry | Augmented reality |
|---|---|
| Founded | 2011 |
| Founders |
|
| Headquarters | London |
Area served | Worldwide |
Key people | Preet Prasannan (CEO) |
| Products | Augmented reality, content creation, design studio |
| Website | www |
Blippar's product offerings include in-house bespoke AR content creation, with a focus on mobile and WebAR, and a proprietary content creation and publishing platform, Blippbuilder, that enables users to create and publish AR content themselves. The company has its main offices in London.
Blippar has created AR campaigns for partners that include GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, and Procter & Gamble. These campaigns have also included the world's first AR product launch, delivered in partnership with OnePlus Nord.
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