Blåhaj
Blåhaj (stylized BLÅHAJ, Swedish pronunciation: [ˈbloːhaj], lit. 'blue shark'; colloquially anglicised as /ˈblɑːhɑːʒ/, /ˈblɑːhɑː/ or /ˈbloʊhaɪ/) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after a blue shark and made of recycled polyester, the toy has gained prominence on social media as a popular internet meme, especially in the transgender community, and has also been used as a mascot by IKEA in some regions.
Small and large variants of Blåhaj, displayed from the bottom (above) and side (below) | |
| Type | Toy shark |
|---|---|
| Company | IKEA |
| Country | Sweden |
| Materials | Polyester |
| Features | Soft toy |
| Official website | |
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