Ideal Toy Company

Ideal Toy Company
Formerly	Ideal Novelty and Toy Company; (1903–38); Ideal Toy Company; (1938–84); View-Master Ideal; (1984–97);
Company type	Private (1908–82); Subsidiary (1982–97)
Industry	Entertainment
Founded	1908
Founders	Morris Michtom; Rose Michtom
Defunct	1997
Fate	Merged with Mattel in 1997, becoming a brand
Headquarters	Hollis, Queens (1908–82); New Jersey (1982–97), US
Key people	Abraham Katz, Lionel A. Weintraub, Joseph C. Winkler
Products	Dolls; Toys; Board games; Magic cubes;
Brands	Teddy Bear; Smokey Bear; Tressy;
Parent	CBS Toys (1982–84); Viewmaster International (1984–89); Tyco (1989–97);

Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. The company is also known for selling the Rubik's Cube.

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