Bitter Automotive

Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque produced in Germany and later Austria. Founder Erich Bitter (1933-2023), a then retired racing driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacturer Intermeccanica ended.

Bitter specialises in rebody-ing other manufacturer's vehicles and its initial production was between 1973 and 1989, selling vehicles in Europe and the United States. Thereafter, several prototypes followed with possible future low-volume production, but none arrived until the launch of the Bitter Vero in 2007.