Bill Backer
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He became an industry legend for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."
Bill Backer | |
|---|---|
| Born | William Montague Backer June 9, 1926 Manhattan, New York, US |
| Died | May 13, 2016 (aged 89) Warrenton, Virginia, U.S. |
| Education | Yale University Episcopal High School |
| Occupation(s) | advertising, jingle writer |
| Known for | Coca-Cola advertisements |
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