Bižuterija (song)

"Bižuterija" (English: Bijouterie) is a song by Croatian pop singer Jelena Rozga from her second studio album of the same name Bižuterija (2011). "Bižuterija" was written by Croatian lyricist and songwriter Vjekoslava Huljić and arranged and produced by Tonči Huljić. "Bižuterija" premiered on Dalbior Petko's show on Croatian broadcasting channel narodni radio in June 2010. It was released as a single through Croatia Records on 11 June 2010. The song had its premiere at the 2010 Split Music Festival after which it quickly became the most-listened song in Croatia and achieved commercial success in the wider Balkan region, particularly in ex-Yugoslav countries.

"Bižuterija"
Single by Jelena Rozga
from the album Bižuterija
Released11 June 2010 (2010-06-11)
Recorded2010
Genre
  • Pop
Length4:21
LabelCroatia Records
Songwriter(s)
  • Vjekoslava Huljić
Producer(s)
  • Tonči Huljić
Jelena Rozga singles chronology
"Ima Nade"
(2010)
"Bižuterija"
(2010)
"Ona Ili Ja"
(2010)
Music video
"Bižuterija" on YouTube

"Bižuterija" was a turning point in the singer's career and her biggest success at the time of its release. An accompanying music video directed by Željko Petreš premiered on the singer's official YouTube channel on 29 November 2010. The video, filmed during a sold-out concert given at Zadar, Croatia on 21 October 2010 during The Bižuterija Tour (2010-12), shows Rozga singing the song and interacting with the audience. The clip quickly broke the record for the singer's most watched videos on YouTube and as of 2022, it has been watched more than 14.5 million times on the platform. "Bižuterija" was promoted with numerous live appearances after its release and became the opening and closing song in the set lists of Rozga's tours, live concerts and gigs.

The lyrics "žena, majka, kraljica" ("a woman, a mother, a queen") taken from the song's chorus became a catchphrase among the public on the Balkans and were used to describe a powerful woman who can easily solve life problems. They also gained widespread use as a phrase of support and empowerment among women and as such, was used in merchandise.

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