Bench (Philippine clothing brand)
Bench (stylized as bench/ or BENCH/) is a Philippine retail brand of clothing, bags, accessories, footwear and fragrances owned by Suyen Corporation.
A Bench outlet | |
Product type | Apparel |
---|---|
Owner | Suyen Corporation |
Country | Philippines |
Introduced | August 3, 1987 |
Markets | Asia, North America, Oceania |
Website | shop |
Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's T-shirts in an outlet of the SM Department Store (now SM Store). In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.
The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.
In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.
The first Bench Cafe, named after the clothing line, opened in January 2018.