Beats Music
Beats Music was a subscription-based Digital music store streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources.
Type of site | Internet radio, on-demand music |
|---|---|
| Available in | English |
| Area served | United States |
| Owner | Apple Inc. |
| URL | beatsmusic.com (archived on Wayback) |
| Registration | Required |
| Launched | January 21, 2014 |
| Current status | Discontinued on November 30, 2015; replaced by Apple Music |
Development began in 2012 under the name "Daisy". The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.
Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015. Subscribers were moved to the new service. Beats Music was completely discontinued on November 30, 2015.