Be Sweet
"Be Sweet" is a song by American indie pop band Japanese Breakfast, released on March 2, 2021, as the lead single from their third studio album Jubilee. The band's lead vocalist Michelle Zauner co-wrote the song with Jack Tatum, the founder and lead singer of the indie rock project Wild Nothing. Zauner's bandmate, Craig Hendrix, encouraged her to compose arrangements for Jubilee; the two of them, along with Tatum, worked on the track's production.
| "Be Sweet" | ||||
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| Single by Japanese Breakfast | ||||
| from the album Jubilee | ||||
| Released | March 2, 2021 | |||
| Recorded | 2019 | |||
| Genre | ||||
| Length | 3:15 | |||
| Label | Dead Oceans | |||
| Songwriter(s) |
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| Producer(s) |
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| Japanese Breakfast singles chronology | ||||
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| Music video | ||||
| "Be Sweet" on YouTube | ||||
Though the band's work previously dealt with Zauner's personal struggles with grief, "Be Sweet" saw them divert from their usual indie rock sound and lean more into a pop direction. Recorded in 2019, the song is an alternative, dream, and indie pop track.
The song received praise from critics, who lauded its joyful, vibrant sound. The band would release various alternative and cover versions of the song, while also performing it frequently at festivals and on television late night and talk shows.