Bawls

Bawls (marketed as BAWLS Guarana) is a non-alcoholic, highly-caffeinated soft drink.

Created in 1996, the citrus-and-cream soda-flavored beverage leans heavily on the caffeine and natural flavor of the Amazonian guarana berry. Packaged in unique cobalt-blue bottles and cans, the drink was well received by gamers, to whom the company quickly began extensively marketing (through both sponsorships and video games themselves). The soda's name has an unclear provenance, and as of July 2023 is still sold alongside six other flavors.