Baskin-Robbins
Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 8,000 locations.
Fifth and current logo used in the U.S. since April 11, 2022. Notice there is a 31 on the pink side. | |
A Baskin-Robbins on Melrose Avenue (now closed) in Los Angeles, California, on September 26, 2007 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food and Beverage |
| Founded | 1945 (as Burton's Ice Cream Shop) Glendale, California, U.S. |
| Founders | |
| Headquarters | 130 Royall Street Canton, Massachusetts, U.S. |
Number of locations | 7,700 |
Area served | Worldwide |
Key people | David Hoffmann (chairman and CEO, Dunkin' Brands) |
| Products |
|
| Revenue | US$160 million (2019) |
| Parent | Inspire Brands |
| Website | baskinrobbins.com |
The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company has introduced more than 1,300 flavors since 1945, including the addition of vegan and non-dairy flavors in 2019.