Bamix
ESGE AG, operating under the brand name Bamix (stylized bamix), is a Swiss company founded in 1953 that is active in the sector of electrical kitchen appliances. It is known for the Bamix, a hand-held blender which was invented by Roger Perrinjaquet, a Swiss engineer, and fully produced in Switzerland. ESGE AG also produces appliances which are co-branded. The models are Mono, Classic, DeLuxe, SwissLine, Superbox, Gastro, and SliceSy.
| Company type | Private |
|---|---|
| Industry | Small appliances |
| Founded | 1953 in Germany, 1954 as the Bamix brand |
| Founders | Werner Spingler Josef Gschwend |
| Headquarters | Mettlen , Switzerland |
Area served | Worldwide |
Key people | Martin Schmied, CEO |
| Products | Immersion blenders |
| Owners | Hans Jud Erich Eigenmann |
Number of employees | 55 |
| Website | www.bamix.com |
The company name, ESGE, comes from the initials of Spingler and Gschwend ("Es" and "Ge"), the founders of the original company, founded in Germany. Bamix is distributed worldwide in more than 40 countries with mainly exclusive distributors. In Germany, the company is marketed under the brand ESGE Zauberstab (English: "ESGE Magic Wand").