Baguette (bag)

Baguettes are small, compact handbags, designed by Italian fashion company Fendi in 1997. Popularized on Sex and the City in the late 1990s and early 2000s, this product is often cited as the first it bag. With the Baguette, Fendi sparked the "buy-a-bag-a-day habit" by rapidly declining it into hundreds of different designs, selling more than a million units in 20 years.