Ad Genius Lee Tae-baek

Ad Genius Lee Tae-baek (Korean: 광고천재 이태백; Hanja: 廣告天才 李太白; RR: Gwanggocheonjae Itaebaek; MR: Kwanggoch'ŏnjae It'aebaek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013, on Mondays and Tuesdays at 21:55 (KST) for 16 episodes.

Ad Genius Lee Tae-baek
Promotional poster for Ad Genius Lee Tae-baek
Also known asAdvertising Genius Lee Tae-baek
Hangul
광고천재 이태백
Hanja
廣告天才 李太白
Revised RomanizationGwanggocheonjae Itaebaek
McCune–ReischauerKwanggoch'ŏnjae It'aebaek
GenreWorkplace drama
Romance
Written bySeol Joon-seok
Lee Jae-ha
Lee Yoon-jong
Directed byPark Ki-ho
Lee So-yeon
StarringJin Goo
Park Ha-sun
Jo Hyun-jae
Han Chae-young
ComposersOh Joon-seong
Lee Im-woo
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producersLee Jae-young
Yoo Geon-shik
ProducerKim Jin-woo
Production locationKorea
CinematographyUhm Joon-seong
Lee Young-seob
EditorHan Ok-geum
Running time60 minutes
Mondays and Tuesdays at 21:55 (KST)
Production companiesRaemongraein Co., Ltd.
Original release
NetworkKBS2
ReleaseFebruary 4 (2013-02-04) 
March 26, 2013 (2013-03-26)

The protagonist is loosely based on internationally-renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.

The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.

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