Backlash (sociology)

A backlash is a strong adverse reaction to an idea, action, or object. It is usually a reflection of a normative resentment rather than a denial of its existence. In Western identitarian political discourse, the term is commonly applied to instances of bias and discrimination against marginalized groups. In this form of discourse, backlash can be explained as the response- or counter reaction- to efforts of social change made by a group to gain access to rights or power.