B. J. Fogg

B. J. Fogg
B. J. Fogg
Born	Brian Jeffrey Fogg; August 7, 1963; Dallas, Texas, U.S.
Alma mater	Brigham Young University (B.A., M.A.); Stanford University (M.A., Ph.D.);
Known for	Fogg behavior model; captology (persuasive technology), behavioural design
	Scientific career
Fields	Captology
Institutions	Stanford University
Thesis	Charismatic computers (1997)
Website	http://www.bjfogg.com/

Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.

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