Bà Chúa Xứ

Bà Chúa Xứ (chữ Nôm: 婆主處, Vietnamese: [ɓâː cǔə sɨ̌]) or Chúa Xứ Thánh Mẫu (chữ Hán: 主處聖母, Holy Mother of the Realm) is a prosperity goddess worshiped in the Mekong Delta region as part of Vietnamese folk religions. She is a tutelary of business, health, and a protector of the Vietnamese border. She is considered prestigious and is worshipped in her temple in Vĩnh Tế village at the foot of Sam Mountain, An Giang province. A three-day festival is held in the village at the beginning of the rainy season, beginning on the twenty-third day of the fourth lunar month, in her honour. Bà Chúa Xứ reached her peak of popularity in the 1990s and still endears pilgrims and followers in and outside Vietnam with her responsiveness to fervent, devout and sincere prayers.