Ay mamá

"Ay mamá" (pronounced [aj maˈma]; American English: "Oh, mom", British English: "Oh, mum") is a song by Spanish music act Rigoberta Bandini. The song was independently released on 23 December 2021 and was a candidate to represent Spain in the 66th edition of the Eurovision Song Contest, taking part in its preselection, Benidorm Fest. Among the favourites to win, "Ay mamá" placed as the runner-up behind "SloMo" by Chanel. The song was included on Bandini's first studio album, La Emperatriz, released later in 2022.

It has performed well on the Spanish charts and music streaming services, reaching number one and winning three Song of the Year awards, and entered Spanish pop culture both as a feminist anthem and as a viral phenomenon due to its unusual staging at Benidorm Fest.