Axe (brand)

Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.

This article is about men's grooming products. For other uses, see Axe (disambiguation).

Axe / Lynx

Product typeMen's grooming products
OwnerUnilever
CountryFrance
Introduced6 June 1983 (1983-06-06)
MarketsWorldwide
Websitewww.axe.com
www.lynxexpression.com
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