Gilmore Oil Company

The Gilmore Oil Company was an independent oil company in California which was founded by Arthur Fremont Gilmore after he struck oil on his dairy farm in the Fairfax district of Los Angeles around 1903. His son, Earl Bell Gilmore, took over the family business and expanded its distribution network which, at its peak, operated over three thousand gas stations on the West Coast. He increased advertising and sponsorships to promote the company.