Arnold Greenberg (Coleco)

Arnold Greenberg is an American businessman (born c. 1934) best known as the CEO of Coleco in the 1970s and 1980s. He began his career in law but joined Coleco, a family toy business, in 1966. He worked aggressively to gain a large share of the video game market while maintaining Coleco's position as a manufacturer of other toys. Greenberg's drive to develop and market the Adam Computer in 1982 and 1983 eventually led the company into bankruptcy.