Apayrı

Apayrı (Disparate) is the fourth studio album by Turkish singer Hande Yener. It was released on 6 January 2006 by Erol Köse Production. Yener, who created her own style of music in the minds of her listeners and music writers with her first albums, began questioning her works and choices after the release of her third studio album Aşk Kadın Ruhundan Anlamıyor (2004), which caused her unrest. Her dissatisfaction with her songs led her to turn to a different style of music compared to her previous works. Erdem Kınay and Mete Özgencil, who had previously worked on a few number of her songs, prepared a large part of this album and these musicians played a significant role in the development of the album in general.

Apayrı
Studio album by
Released6 January 2006
StudioBoyaa Music Studios
(Hamburg, Germany)
GenreElectronic  · pop  · electropop
Length65:40
LabelErol Köse
ProducerHande Yener
Hande Yener chronology
Aşk Kadın Ruhundan Anlamıyor
(2004)
Apayrı
(2006)
Hande Maxi
(2006)

Apayrı, which is a dance-pop and house album in general, includes various features from different styles in its songs such as funk, R&B, rock and synth-pop. Inspired by dance music styles popular in the United States and Europe in the 1980s, the work was prepared especially under the influence of the music of Madonna, Kylie Minogue and Robbie Williams. Yener changed not only the style of her music but also the lyrics in her songs. The lyrics that were mainly concerned with challenging her beloved in the previous albums were now replaced by more relaxing words and discussed the mutual pain of love in this album. By adopting a new vocal technique in her songs, Yener used more docile and different tones compared to her previous works.

Hande Yener participated in some television programs to promote the album and appeared on stage at various festivals and parties. She also released music videos for three songs in the album. In the first music video "Kelepçe", references were made to the tale of Little Red Riding Hood and the photos taken on the set of the video, in which Yener was surrounded with botanical plants, were also used in the album booklet. The second and third music videos were made for the songs "Aşkın Ateşi" and "Kim Bilebilir Aşkı" respectively. While the first two songs topped many national radio charts in Turkey, the third song was not as successful and only ranked among the top five on the charts. Additionally, the songs "Yola Devam" and "Apayrı", which Yener performed together with Ege Çubukçu in her concerts, both entered the radio charts.

In the year the album came out, some of the music critics praised it, while some found Yener's sudden change of style strange. In the following years, many columnists evaluated the work as the best album of the singer and one of the best recordings of Turkish pop music. Additionally, Yener's next albums were often compared with this album from time to time and were praised based on their similarities to it. Apayrı sold 165,000 copies in total, receiving a gold certification from MÜ-YAP. It won the Best Album award at the 2007 PowerTürk Music Awards. The remixes of some of the songs in it were included in Hande Maxi, released in the same year.

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