Andrex

Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand.

Andrex
Product typeToilet paper
OwnerKimberly-Clark
CountryUnited Kingdom
Introduced1942 (1942)
MarketsUnited Kingdom, Hong Kong
Previous ownersSt Andrew Mills
Bowater-Scott
Registered as a trademark inEU
Websitewww.andrex.co.uk

The brand Andrex is also used by Kimberly-Clark in the Hong Kong market, with products from their Taiwanese factories (though wet wipes are imported from South Korea), along with the brands Scott, Kleenex and Scotties.

Its sister brand in the U.S. and Australia is Kleenex Cottonelle. In Austria it is called "Hakle," and in Germany simply Cottonelle. In The Netherlands, Andrex is known as Page. In Belgium, Italy, Spain and Portugal it is branded as Scottex. In South Africa, it is branded as Baby Soft.

In Australia, the puppy is known as the "Kleenex Puppy" and Kleenex is a partner and supporter of Guide Dogs Australia.

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