Amul
Amul is an acronym (Anand Milk Union Limited) of the Indian Multinational cooperative society named Gujarat Milk Marketing Federation based in Anand, Gujarat. It is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat. It is controlled by 3.6 million milk producers.
Trade name | Amul Coop |
|---|---|
| Company type | Cooperative |
| Industry | Dairy |
| Founded | 14 December 1946 |
| Founder | Tribhuvandas Patel |
| Headquarters | Anand, Gujarat, India |
Area served | Worldwide |
Key people | Jayen Mehta (managing director) |
| Products | Milk products |
| Revenue | ₹52,000 crore (US$6.5 billion) (2022) |
| Owner | Dairy Producers of Gujarat |
Number of employees | 1,000 (officers and employees) 3.6 million (milk producers) |
| Divisions | |
| Website | amul.com |
Tribhuvandas Kishibhai Patel founded the organisation in 1946 and served as its chairman until his retirement in the 1970s. He hired Verghese Kurien in 1949, initially as the general manager, where Kurien guided the technical and marketing efforts of the cooperative. Kurien briefly became the chairman of Amul following Patel's death in 1994, and is credited with the success of Amul's marketing.
Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products, and has since ventured into overseas markets.