American Society of Travel Advisors

American Society of Travel Advisors (abbreviated as ASTA) is a trade association which was formed to represent and defend the business and regulatory public policy interests of travel intermediaries, including travel agencies (including traditional "brick and mortar" agencies, online portals, mega- and corporate agencies, and small and mid-market businesses) and tour providers (including wholesalers and operators). The headquarters of the American Society of Travel Advisors is in Alexandria, Virginia, United States; it is a US Internal Revenue Service 501(c)(6) tax-exempt not-for-profit entity.

Its members adhere to a strict code of ethics and include travel agents, intermediaries, and supplier companies who offer travel products and services such as tours, cruises, hotels, destinations, tourist bureaus, ground transport, car rentals, local guides and hosts. leading advocate for travel advisors and the entire travel agency community, including suppliers and the traveling public.