American Safety Razor Company

American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. It is unrelated to the Gillette company which also used the name 'American Safety Razor Company' in 1901 until 1904 before it was renamed for its founder, King C. Gillette.

For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand).
American Safety Razor Company
IndustryPersonal care
FoundedJanuary 1906 (1906-01) (as Personna American Safety Razor Company)
HeadquartersVerona, Virginia, U.S.
ProductsRazor, Shave brush
ParentEdgewell Personal Care
WebsitePersonna

The company produces a wide range of personal care, medical, industrial blades and cutting tools with international manufacturing operations in the Czech Republic, Germany, Israel, Mexico, and the United States.

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