Amanda Woodward (Melrose Place)

In-universe information
In-universe information
Occupation	Partner and President of WPK ; Former: ; Owner and President of AWA (Amanda Woodward Advertising) ; President of D&D Advertising ; Stockholder in D&D Advertising ; Vice-President of D&D Advertising ; Owner of Melrose Place Complex ; Art Director of D&D Advertising
Parents	Palmer Woodward ; (father) ; Hillary Michaels ; (mother)
Siblings	David Michaels ; (younger maternal half-brother)
Spouse	Jack Parezi (1991–95); Peter Burns (1996–97, 1999–?); Kyle McBride (1998, 1998–99); Rory Blake (1998);
Children	Unnamed child with Billy (miscarriage) ; Unnamed child with Kyle (miscarriage)

Amanda Woodward
Amanda Woodward
Beverly Hills, 90210 franchise character
Portrayed by	Heather Locklear
Duration	1993–99; 2009–10;
First appearance	Melrose Place: ; January 27, 1993 ; (episode 1.21: "Picture Imperfect")
Last appearance	Melrose Place (2009): ; April 13, 2010 ; (episode 1.18: "Wilshire")
Created by	Darren Star
Occupation	Partner and President of WPK ; Former: ; Owner and President of AWA (Amanda Woodward Advertising) ; President of D&D Advertising ; Stockholder in D&D Advertising ; Vice-President of D&D Advertising ; Owner of Melrose Place Complex ; Art Director of D&D Advertising
In-universe information
Occupation	Partner and President of WPK ; Former: ; Owner and President of AWA (Amanda Woodward Advertising) ; President of D&D Advertising ; Stockholder in D&D Advertising ; Vice-President of D&D Advertising ; Owner of Melrose Place Complex ; Art Director of D&D Advertising
Parents	Palmer Woodward ; (father) ; Hillary Michaels ; (mother)
Siblings	David Michaels ; (younger maternal half-brother)
Spouse	Jack Parezi (1991–95); Peter Burns (1996–97, 1999–?); Kyle McBride (1998, 1998–99); Rory Blake (1998);
Children	Unnamed child with Billy (miscarriage) ; Unnamed child with Kyle (miscarriage)

Amanda Woodward is a fictional character on the primetime serial drama Melrose Place, portrayed by Heather Locklear. The character was brought onto the show in order to boost its ratings, a ploy that was successful. Amanda was brought back for The CW's 2009 reboot, but her appearance was not enough to prevent the show's cancellation.

Entertainment Weekly named Amanda one of the 100 Greatest Characters of the Last 20 Years. AOL ranked her the 37th Most Memorable Female TV Character. She was also included in TV Guide's list of the "best TV bitches", and their 2013 list of The 60 Nastiest Villains of All Time. In 2016, Rolling Stone ranked her #20 of their "40 Greatest TV Villains of All Time".

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