Allan Williams

Allan Richard Williams (21 February 1930 – 30 December 2016) was a British businessman and promoter who was the original booking agent and first manager of the Beatles. He personally drove the van to take the young band to Hamburg, West Germany, in 1960, where they gained the vital show business experience that led to their emergence on the world stage. Williams was also a promoter and agent of a number of other Liverpool rock acts, helping stoke the Merseybeat boom of the early 1960s.